As a founding member of Company Flow, Bigg Jus is no stranger in uniting a group of people. On Poor People’s day, he uses Hip-Hop as a platform to speak on issues such as poverty, racism, inequality, corrupt policy, war, and a variety of other issues. DJ GMAN, who provides the production for this album, uses a wide range of samples and musical inspirations to evoke moods that are intensified further by Big Jus’ lyrics. This is not an album that abides by any “rules” of Hip-Hop. While it maintains the consciousness of the Boom-Bap and Native Tongue era, its production, presentation, and overall lyrical content do not adhere to the presentation that the legends of these eras used. Part stream of consciousness, part spoken-word, Jus’s style is a freely flowing exhibition in societal analysis. Songs that could be read as poetry or an exercise in Sociological activism, Poor People’s Day is an important album because it address issues that are critical to all people without sacrificing the message or the platform used to proclaim it. - Jive |